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Marketing To Resell your Timeshare
by Ryland Lockner
http://www.fasttimeshare.com
Time share is a very popular way for many American families
to enjoy the luxury of a second home in an attractive
resort location. It is an idea that had plenty of success
in Europe before really breaking into the US market. While
you are happy with taking your holidays where the timeshare
is located, they are a great thing. And hopefully, if you
did your research well in the first place (you went to see
the location or you took advice from a trusted source), it
will be a long time before you think about reselling.
Nevertheless, in the future there may come a time when you
are thinking about reselling the time-share. This will
only be possible if the contract you purchased was the
correct type. But if you can legally resell your time
share it might be wise to understand some of the marketing
devices that agents use - this may enable you to recognize
any dodgy deals and also achieve a good sale yourself.
The first dishonesty that some sellers of time shares may
be guilty of comes when you first buy - some will lead you
to believe that a real bonus about purchasing time share is
that the resell down the line will be profit-yielding.
Most of the time this will not be true, and no-one should
buy a time share expecting a cash boost when they resell:
the odds are you will sell at a loss.
Because of this many time share owners are ripe targets for
a scam when they feel the need to sell. The cash retainer
scam is a classic you need to be aware of. This consists
of an early contact by telephone or postcard that talks of
ready and eager time share purchasers and web-based
clients. Taking advantage of this willing market will mean
that you pay the agent an up-front fee of perhaps a
thousand dollars. The deal will say that should they fail
to sell your time share then the cash will be returned.
The trouble is that the money is either not returned or you
get back only ten percent of it.
Reputable time share agents may well expect an up-front
payment too, however in this case it will be under $100.
The best advice is to sign nothing and agree to nothing if
you have doubts. It can be hard when they turn on the hard
sell, so try this: demand (politely) everything in writing
and ask for 5 happy client references that you can look
into. Check out the company at the Better Business Bureau,
www.bbb.org.
Another way to sell your time share is to put an ad in one
of the magazines that people might read when they are
looking to buy a time share. Alternatively you could use
this same medium to change your time share for another in a
different region. Another option is to choose a realtor in
the location of your time share - they are probably the
best bet for finding you a buyer!
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